SUMMER TIME

A glittering cone atop a prominent statue. Bizarrely-dressed citizens on the streets. A huge ‘help yourself’ wall of badges. Glasgow’s introduction to the world of citizenM has been as quirky, innovative and exuberant as our hotels. We picked the city for our first hotel outside Amsterdam due its independent spirit – and locals embraced just that during a summer of guerilla marketing that had the whole town talking. With our hotel due to open on september 9th, feel free to explore what’s been going on yourself…

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In the summer it just feels like there’s more time to read, listen and chill in the summer… Whether you’re staying home, cottaging at your granny’s or flying to exotic beaches, there are certain summer essentials that make this season more enjoyable and effortlessly chic. Hereby some refreshing page-turners that have a brain, some funky tunes for lazy afternoons or dynamic nights and some great affordable luxury picks by citizenM.

Attention-grabbing pop-ups flourish in big cities. Vacant spaces turn into exclusive lifestyle stores with new fashion brands, local art, music artists, block parties, you name it. The economy is driving this trend, but there’s more to it. Shops want to connect with customers in original ways, turning buzz around their stores into business. So citizens, come and enjoy: hang out in a store too! The following examples are compiled by Jeffrey Sterken, one of the leading pop up brand developers in Holland.

Tourists cool off in fountains, a rooftop bar draws in partygoers, crowded parks with sizzling barbecues. Summer in the city! The city is an open-air playground to be lazy and electric at the same time. citizenM welcomes travelers all over the world to celebrate this sunny period around the world. This summer we asked our citizens what they’re up to. And we added some tips and ideas too, but we’re more curious how you spent your summer. Let us know!

The worlds of design, fashion, books, music, food, architecture and others often collide for the most exciting collaborations. A kind of marriage where brands inspire each other for only one purpose: to make beautiful things. Also citizenM pairs up with brands, like Vitra for example. Dutch entrepreneur Nalden is the King of collaborations. We asked him to come up with collaborations he thinks are successful. Hereby some of his inspirations.

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